ALLENTOWN, PA, January 15, 2016 – Andesa Services, a leading provider of comprehensive, integrated policy administration, plan administration and support solutions for life insurance and annuity carriers and producers, has partnered with Liquid Interactive to provide marketing leadership and services in support of Andesa’s five-year strategic plan.
“We are thrilled to be chosen as a strategic partner for Andesa’s growth plans over the next five years,” said Kurt Cannon, Vice President of Client Engagement at Liquid Interactive. “Our organization has been built to support clients in every phase of their growth and overall evolution through our in-house expertise in every aspect of today’s digital marketing environment. We consider it an honor and unique responsibility to be part of the growth of other Lehigh Valley companies and look forward to Andesa’s exponential success,” continued Cannon.
Liquid Interactive will work with Andesa’s senior leadership to develop a new go-to-market strategy in support of their growth vision. Utilizing Liquid’s full suite of creative services and digital marketing solutions, Andesa will continue to strengthen its position as a market leader and service innovator. As part of the new plan, Andesa will take advantage of Liquid’s leadership in the areas of search marketing, content development, strategic planning, social media strategy, and data analytics. These services will allow Andesa to effectively implement marketing campaigns around brand awareness, existing client satisfaction, and new client engagement.
“The congruence of Andesa and Liquid Interactive cultures was evident from our first meeting,” commented Ron Scheese, Andesa President & CEO. “We look forward to working with the professionals at Liquid as they partner in our long-term success.”
About ANDESA SERVICES
Founded as Andesa Companies in 1983, Andesa Services was a pioneer in the field of corporate-owned life insurance (“COLI”) and bank-owned life insurance (“BOLI”) policy administration. The Company began administering its first large-case COLI business in 1987. Today, more than 30 years later, the Company partners with numerous insurance companies, including 7 of the top 13 life and annuity carriers, and several top distributors. The Company offers a suite of services through software-as-a-service (“SaaS”) and business process outsourcing (“BPO”) models using streamlined, secure cloud technology. Andesa offers hosted administration and illustration services for any type of product or block, and provides administrative support for complex plan and product offerings.
About LIQUID INTERACTIVE
Liquid is a leading interactive marketing agency specializing in interactive strategy and marketing, user experience (UX) design, creative website design and development, complex business applications, broadcast and video production, and mobile and interactive technologies.
Headquartered in the Lehigh Valley (PA) with a satellite office in Greensboro, NC, Liquid serves national and global brands, Fortune 1000 and F100 clients, and non-profit organization.
Website: liquidint.com (http://www.liquidint.com/)
Marketing & PR Manager